About Us
AnthroEngineering Consulting Ltd is a specialist consultancy at the intersection of human-focused engineering and technology. Our multidisciplinary team provides evidence-based scientific insight and practical engineering outcomes to enhance athlete performance and safety through innovation and applied expertise.
We combine cutting-edge biomechanics and a deep understanding of human factors with engineering expertise to help partners achieve measurable impact.
Dr Daniel Haid, CEng, Ph.D
Daniel is a Chartered Engineer with the Institution of Mechanical Engineers (IMechE) and holds B.Sc. and M.Sc. degrees in Sports Engineering, as well as a Ph.D. focused on concussion prevention in ice hockey. His doctoral research explored advanced helmet testing methodologies and the use of mechanical metamaterials to enhance impact protection.
Daniel helps clients bridge the gap between research and innovation, providing specialist expertise in crash test dummy design, injury prevention, and advanced material technologies. His work centres on developing practical engineering solutions that improve safety, performance, and biofidelity in testing and product design.
With experience across the project life cycle—from concept generation to commercialisation—he combines technical understanding with strategic innovation experience. A SolidWorks Certified Professional and member of the IMechE Sports Engineering Group Committee, Daniel brings both technical excellence and innovation leadership to every project.
An ice hockey player for over 25 years, Daniel combines a lifelong passion for sport with a career dedicated to improving athlete safety and performance.
Expertise areas:
- Impact Biomechanics & Injury Prevention: Extensive knowledge and understanding of biomechanical injuries and their prevention through energy absorbing mechanisms.
- Anthropometric Test Devices (ATDs): Experience in development, testing, and manufacture across the commercially available range of crash test dummies.
- Mechanical Metamaterials: Expertise in development, proof-of-concept, and research of engineered structures, achieving functionalities not found in natural materials.
- Innovation Strategy: Experienced with commercialisation of newly developed products; including full project life cycle, stakeholder engagement, and project leadership.
Dr Michael Thelwell, Ph.D
Michael is an experienced sports engineering and research consultant, with a B.Sc. and M.Sc. in Sports Engineering, as well, as a Ph.D focused on developing advanced human body measurement techniques within sport and health applications. His doctoral research explored the use of 3D surface-imaging technology to improve the prediction of fat mass within the human torso
Michael combines his expertise in advanced human body measurement and research design to help clients create products that are optimised for user interaction and performance.
Alongside his academic career, Michael has extensive industry experience as an engineer and consultant within the sport, health, and human performance sectors. His previous roles include working as an Engineer at PING Golf and a Special Projects Consultant at Labosport UK, where he led research, product testing, and technical consultancy projects for commercial clients and sporting governing bodies.
Michael’s strong research background and extensive experience of working as a consultant with commercial partners make him ideally placed to contribute to the success of any project.
Expertise areas:
- Digital Anthropometry & 3D Body Shape Analysis: Expertise in developing software and methodologies to extract and analyse body size and shape from 3D scans.
- Manual Measurement Profiling: ISAK Level 2 accredited technician with extensive experience measuring individuals and sports teams for performance and weight
- Data Analysis & Machine Learning: Skilled in applying advanced analytics and machine learning to large, multidimensional datasets to deliver actionable insights.
- Product Testing: Experienced in validating prototypes through mechanical, biomechanical, and user-based testing across the product development cycle.